Our Mission and Vision
We believe that Electronics’ users do not get nowadays the quality they deserve, they do not pay a fair price for what they buy. We believe that too much marketing and too much advertising are helping to sell on the market flawed products destined to become obsolete in few months.
So forgive us if our communication is maybe not perfect, but we are very busy to make our products as perfect as possible. We believe that our products will speak for themselves and we hope that our customers will become our proud promoters. This is the form of advertisement that we prefer.
We want to bring an Electronic revolution into the Computing industry. We want to create a new, fair and efficient ecosystem of products to make people’s life easier.
We want to provide as less mechanics and as much electronics as possible inside our products because no mechanical parts means less noise and less chances of failures.
We want to reduce the size of our devices as much as possible because miniaturization means less power consumption, more portability and a greener world.
We are creators of Technology but we are above all the first users of our products. That is why our mantra is to look at things from the perspective of the user. When you look from this angle of view everything becomes more clear, simple and intuitive.
It is going to be a long journey to change this world and make it a better place and we feel as we just started fresh every day: new things to learn, new invention to make, new challenges to overcome. We hope that you will join us: to tell us what you want, what you desire, what you need and to tell us your opinion.
We promise you that we will shape our company around you and we will do our best to fulfill this promise.